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Inject personality into your brand.
We’ll design type in your own image.

Supermarket Type

Supermarket Type

About The Project

Custom font for a large supermarket chain.

As you can probably tell from the image - I really really HATE! the typeface Arrow. It is mainly used when trying to convey something classy or up-market, which superficially it does, but on close examination it is very badly drawn and quite inelegant.

This project was my chance to make something better.