Rapha logotype

We’re very pleased to see that the über cool cycling brand Rapha, whose logotype we created a while back, is continuing to grow and has just opened a fabulous new retail space in Soho, London.

The Rapha Cycle Club London fittingly opened on the same weekend Bradley Wiggins won the Tour de France and Mark Cavendish triumphed once again on the final stage into Paris.

 

Rapha Cycling Club London

 

The new flagship store on Brewer Street is certain to become a mecca for cycling enthusiasts. Not only will shoppers be able to buy the ultra sexy Rapha apparel, accessories and products, they'll be able to watch live races on the big screen while munching on gourmet treats and sipping great coffee.

 

Rapha clothing

 

G-Type’s Nick Cooke was given a brief by the fledgling company to develop a logo idea which embodied the golden age of road cycling in the 1950s. The lettering has a timeless and classic simplicity to it, with an evocative personality that fits perfectly with Rapha’s philosophy.

 

Browse some of the other custom logos and bespoke fonts G-Type have created for other leading brands and get in touch to discuss how we can help your organisation get noticed.

 

 


Photography: Ross Trevail