Metapaper branding in Houschka Pro typeface

 

Our Houschka Pro typeface is working really well branding top German communications outfit Metapaper who offer an impressive suite of digital print services, fast turnaround proofing, paper research & stock sourcing. The company operates 2 hubs, one in Stuttgart and the other in Hamburg.

The website went live in 2012 using Houschka Pro throughout and the fonts are also used extensively on Metapaper packaging, signage and corporate stationery.

 

Metapaper branding in Houschka Pro typeface

Metapaper branding in Houschka Pro typeface

 

The organisation built an eye-catching exhibition stand for the mammoth DRUPA 2012 trade show to showcase their services, paper and digital print solutions.

The temptation to use Erik Spiekermann’s FF Meta typeface as the corporate font must have been huge but perhaps that was deemed just too obvious; we’re not complaining!

 

Metapaper Drupa stand bedecked in Houschka Pro