Houschka Rounded brands Visa

 

Visa’s high profile 2012 Olympics campaign featured our Houschka Rounded font prominently.

The companion typeface to our best selling Houschka Pro font family adorned billboards, taxis, television commercials and print advertising as Visa stepped up their “life flows better” branding efforts.

 

Houschka Rounded font family by Nick Cooke (G-Type)

 

The typeface is now also deployed to great effect as a highly legible webfont on Visa’s company website where you'll be able to view the Olympics TV spot and behind the scenes footage of Usain Bolt playing football with the crew. 

Check out this pretty nifty Visa promo for their contactless payment service which shows off the Houschka Rounded fonts very nicely:

 

Houschka Rounded contains an identical character set to Houschka Pro with versatility the name of the game; 3 additional stylistic sets, contextual alternates, discretionary ligatures and multiple figure styles will more than satisfy the glyph hungry designer in need of extensive font features.

Go to the Houschka Rounded master font page to download a free PDF specimen, test drive the font and order online.


Houschka Rounded font from G-Type

 

Visa billboards at Paddington featuring G-Type Houschka Rounded font


Our Houschka Rounded fonts adorning billboards at London’s Paddington Station during the 2012 Olympics.

 

Visa billboards at Paddington featuring G-Type Houschka Rounded font

 

Visa billboards at Paddington featuring G-Type Houschka Rounded font

 

Visa billboards at Paddington featuring G-Type Houschka Rounded font

 

UPDATE 5.9.12
Houschka Rounded Alt is also now available for those who prefer to have the straight A & W characters on the default positions instead of the arched variants.