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Rapha

Rapha

The Brief

For Rapha, London.

Luke Scheybeler, the co-founder and creative director of iconic luxury road cycling brand Rapha created the initial concept for the wordmark. It was further developed and finessed into this iconic and much-loved logo.

The logotype is meant to evoke the golden age of cycling in the 1950s.

Check out the Rapha emporium in Soho, London and Luke’s design agency Scheybeler+company.