For Rapha, London.

Luke Scheybeler, the co-founder and creative director of iconic luxury road cycling brand Rapha created the initial concept for the wordmark. It was further developed and finessed into this
much-loved logo.

The logotype is meant to evoke the golden age of cycling in the 1950's.

Check out the new Rapha emporium in Soho, London and Luke's design company Scheybeler+company.