<?xml version="1.0" encoding="UTF-8"?>
<rss xmlns:content="http://purl.org/rss/1.0/modules/content/" version="2.0">
  <channel>
    <title><![CDATA[G-Type Blog]]></title>
    <link>http://www.g-type.com/blog/</link>
    <description><![CDATA[G-Type Blog]]></description>
    <pubDate>Thu, 20 Jun 2013 04:44:46 +0000</pubDate>
    <generator>Zend_Feed</generator>
    <docs>http://blogs.law.harvard.edu/tech/rss</docs>
    <item>
      <title><![CDATA[25% off all Houschka fonts]]></title>
      <link>http://www.g-type.com/blog/houschka-fonts-olympic-discount/</link>
      <description><![CDATA[<p>To celebrate the Olympics we&rsquo;re offering a chunky <strong>25% discount</strong> off all Houschka font packs and single fonts until August 12th when the curtain comes down on the London 2012 games.</p>
<p>Choose between original <a href="http://www.g-type.com/houschka-pro-font">Houschka Pro</a>, cute sister <a href="http://www.g-type.com/houschka-rounded-font">Houschka Rounded</a> or the more corporate and businesslike <a href="http://www.g-type.com/houschka-alt-pro-font">Houschka Alt Pro</a>.</p>
<p>&nbsp;</p>
<p><a href="http://www.g-type.com/houschka-pro-font"><img title="Houschka Pro type family" src="{{media url="/Houschka-Pro-700_4.png"}}" alt="Houschka Pro font family by Nick Cooke (G-Type)" /></a></p>
<p>&nbsp;</p>
<p>All Houschka OpenType Pro fonts contain extended character sets which include contextual alternates, ligatures, extra stylistic sets, small caps and multiple figure options, plus support for Central European and Cyrillic languages in addition to the Western set.</p>
<p>Visa&rsquo;s high profile use of Houschka Rounded in their ongoing &ldquo;life flows better&rdquo; branding campaign has created quite a buzz around the Houschka fonts so if you've been considering a purchase now is the time to make it. You've got until end of play on August 12th, so enjoy the Olympics and happy shopping!</p>
<p>&nbsp;</p>
<p><a href="http://www.g-type.com/houschka-alt-pro-font"><img title="Houschka Alt Pro type family" src="{{media url="/Houschka-Alt-Pro-700_4.png"}}" alt="Houschka Alt Pro fonts from G-Type" /></a></p>
<p>&nbsp;</p>
<p><a href="http://www.g-type.com/houschka-rounded-font"><img title="Houschka Rounded font from G-Type" src="{{media url="/Houschka-Rounded-700_4.png"}}" alt="Houschka Rounded font family by Nick Cooke (G-Type)" /></a></p>]]></description>
      <pubDate>Fri, 13 Jul 2012 15:53:58 +0000</pubDate>
    </item>
    <item>
      <title><![CDATA[Houschka Rounded brands Visa]]></title>
      <link>http://www.g-type.com/blog/houschka-rounded-for-visa/</link>
      <description><![CDATA[<p>&nbsp;</p>
<p>Visa&rsquo;s high profile 2012 Olympics campaign featured our <a href="/houschka-rounded-font">Houschka Rounded</a> font prominently.</p>
<p>The companion typeface to our best selling <a href="/houschka-pro-font">Houschka Pro</a> font family adorned billboards, taxis, television commercials and print advertising as Visa stepped up their &lsquo;life flows better&rsquo; branding efforts.</p>
<p>&nbsp;</p>
<p><a href="/houschka-rounded-font"><img title="Houschka Rounded font from G-Type" src="{{media url="/Houschka-Rounded-700_1.jpg"}}" alt="Houschka Rounded font family by Nick Cooke (G-Type)" /></a></p>
<p>&nbsp;</p>
<p>The typeface is now also deployed to great effect as a highly legible webfont on <a href="http://www.visa.co.uk/en/visa_golden_space/home.aspx">Visa&rsquo;s company website</a> where you'll be able to view the Olympics TV spot and behind the scenes footage of Usain Bolt playing football with the crew.&nbsp;</p>
<p>Check out this pretty nifty Visa promo for their contactless payment service which shows off the Houschka Rounded fonts very nicely:</p>
<p>
<object style="width: 700px; height: 576px;" width="700" height="576" data="http://www.youtube.com/v/Y21gUS45Igw&amp;feature" type="application/x-shockwave-flash">
<param name="data" value="http://www.youtube.com/v/Y21gUS45Igw&amp;feature" />
<param name="src" value="http://www.youtube.com/v/Y21gUS45Igw&amp;feature" />
</object>
</p>
<p>&nbsp;</p>
<p>Houschka Rounded contains an identical character set to Houschka Pro with versatility the name of the game; 3 additional stylistic sets, contextual alternates, discretionary ligatures and multiple figure styles will more than satisfy the glyph hungry designer in need of extensive font features.</p>
<p>Go to the <a href="/houschka-rounded-font">Houschka Rounded master font page</a> to download a free PDF specimen, test drive the font and order online.</p>
<p><br /><a href="/houschka-rounded-font"><img title="Houschka Rounded font sample" src="{{media url="/Houschka-Rounded-700_2.jpg"}}" alt="Houschka Rounded font from G-Type" /></a></p>
<p>&nbsp;</p>
<p><img title="Visa billboards at Paddington featuring Houschka Rounded" src="{{media url="/Houschka-Rounded-Visa-font-1.jpg"}}" alt="Visa billboards at Paddington featuring G-Type Houschka Rounded font" /></p>
<p><br />Our Houschka Rounded fonts adorning billboards at London's Paddington Station during the 2012 Olympics.</p>
<p>&nbsp;</p>
<p><img title="Visa billboards at Paddington featuring Houschka Rounded font" src="{{media url="/Houschka-Rounded-Visa-font-4.jpg"}}" alt="Visa billboards at Paddington featuring G-Type Houschka Rounded font" /></p>
<p>&nbsp;</p>
<p><img title="Visa advertising featuring G-Type Houschka Rounded font" src="{{media url="/Houschka-Rounded-Visa-font-3.jpg"}}" alt="Visa billboards at Paddington featuring G-Type Houschka Rounded font" /></p>
<p>&nbsp;</p>
<p><img title="Visa Life Flows Better ads using G-Type Houschka Rounded font" src="{{media url="/Houschka-Rounded-Visa-font-2.jpg"}}" alt="Visa billboards at Paddington featuring G-Type Houschka Rounded font" /></p>
<p>&nbsp;</p>
<p><strong>UPDATE 5.9.12</strong><br /><a href="http://www.g-type.com/houschka-rounded-alt-font">Houschka Rounded Alt</a> is also now available for those who prefer to have the straight A &amp; W characters on the default positions instead of the arched variants.</p>]]></description>
      <pubDate>Thu, 17 May 2012 15:26:15 +0000</pubDate>
    </item>
  </channel>
</rss>
