Rapha Logo by G-Type

 

G-TYPE DESIGNS LOGOS FOR 2 FLEDGLING ÜBER COOL CYCLING BRANDS

 

Following on from the iconic Rapha lettering we produced with Luke Scheybeler and the recent logotype refresh for esteemed bike saddle makers Brooks England we're delighted to unveil the first glimpses of our work for two further luxury cycling brands.

 

Brooks England logo

 

Brazil’s Bici and Taiwan based Lucis are new startups with aspirations to become the preferred outlet for premium cycling apparel & equipment in their respective territories, and beyond. With Rapha’s annual turnover fast approaching £200M they'll be very keen to follow in their footsteps and we wish them both every success. It can't hurt that both companies have embraced the need for a striking and unique identity designed by G-Type!

Check out a more in depth blog piece on Bici here.

 

Bici lettering by G-Type's Nick Cooke

 

Lucis logo designed by G-Type